Google and Perplexity paid Jio and Airtel a fortune to reach Indian users. OpenAI paid nobody
India's telcos looked like the obvious gateway for AI companies chasing scale. With nearly 900 million subscribers between them, Jio and Airtel could put an AI product in front of more users faster than almost any other distribution channel in the world. So Google paid Jio and Perplexity paid Airtel. Both spent tens…
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