Ekta Kapoor built her own OTT app. Now she's betting on YouTube
In the 2000s, Ekta Kapoor's serials ruled Indian TV every night on weekdays. Then as, audiences moved from TV screens to smaller ones and streaming, her company, Balaji Telefilms followed. It bet on its own streaming app: ALTBalaji. For years, it lost money. Until finally, it shut down last year after a government ban…
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