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Daybreak — Does Reliance really know what it wants from e-commerce?
Scout ratingSCOUT· 34%11m·2025-07-06·News Politics

Does Reliance really know what it wants from e-commerce?

Daybreak · 526

Ajio was supposed to be Reliance Retail’s e-commerce success story. While other digital bets like Jiomart, Dunzo, and Urban Ladder struggled to find their footing, Ajio surged ahead powered by aggressive discounts, brand partnerships, and the deep pockets of India’s largest retailer. But behind the scenes, the…

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