When Sunk Costs Take Flight
Have you ever bought a pair of shoes that never really fit, but you kept wearing them in hopes you’d break them in? All because you didn’t want to feel your money had gone to waste—even as you felt blisters forming? In this episode of Choiceology with Katy Milkman, we explore how focusing on past, irrecoverable costs…
We score an episode from what we can actually measure — its reach and engagement, what listeners say about it, and what it covers. We don't have those signals for this one yet, so it doesn't get a number.
Buzzmeter says it's buzzing across platforms — the Hive Vote says whether the people who actually listened liked it.
Rate this episode
Add your vote to the Hive — listeners rate every episode after they finish.
- No reviews yet — be the first.
More from Choiceology with Katy Milkman
See all episodes →
The Commuter's Paradox: Why We Misjudge Social Connection (With Nick Epley)
The Hardest Promises to Break: Peer Accountability (With Angela Duckworth)
A Depth of Trust
Similar episodes from other shows
More like Choiceology with Katy Milkman →
How to Spend Your Time and Money Better (with Nobel Prize Winner Richard Thaler)
Katy Milkman || How to Change
Follow Through On Next Year's Resolutions Using Science With Katy Milkman
Follow the Anomalies
One great episode in your inbox, daily — free.
One email a day, unsubscribe anytime. No spam, ever.