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SCOUT· 36%35m·2021-04-09·History
SCOUT· 36%35m·2021-04-09·HistoryNumber Fever: How Pepsi Nearly Went Pop
Cautionary Tales with Tim Harford · 7
Pepsi twice ended up in court after promotions went disastrously wrong. Other big companies have fallen into the same trap - promising customers rewards so generous that to fulfil the promise might mean corporate bankruptcy. Businesses and customers alike are sometimes blinded by the big numbers in such PR stunts -…
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