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SCOUT· 29%39m·2024-06-21·History
SCOUT· 29%39m·2024-06-21·HistoryAdidas v Puma: A Battle of Boots and Brothers
Cautionary Tales with Tim Harford · 13
Adi and Rudi Dassler made sports shoes together - until a feud erupted between them. They set up competing companies, Adidas and Puma, and their bitter rivalry divided the sporting world, their family and even the inhabitants of their home town. The Dassler clan turned bickering into an art form - even drawing the…
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