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Business Wars — Jeep vs Bronco | Bye Bye Bronco | 3
Not scored yet32m·2024-05-08·Business

Jeep vs Bronco | Bye Bye Bronco | 3

Business Wars · 3

It's 1996, and the last Bronco rolls off the assembly line in Michigan. Ford is moving on to bigger, lusher SUVs. Jeep is already there with its Grand Cherokee. And as it continues to be hugely popular, Chrysler tinkers with a merger. It eventually combines with Germany’s Daimler-Benz. The merger is a mess, and Jeep…

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