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Business Wars — Jeep vs Bronco |  Back in the Saddle | 5
Not scored yet41m·2024-05-22·Business

Jeep vs Bronco | Back in the Saddle | 5

Business Wars · 5

David is going behind the scenes with Ford’s Director of Vehicle Personalization, Mark Grueber, who helped power the “Bronco Underground.” You heard him in this season of Business Wars, and now he’s sharing what it was like to bring the iconic Bronco back to life — and how its buzzy launch almost bottomed out. Later,…

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