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Big Brains — What Makes Something Memorable (or Forgettable?) with Wilma Bainbridge
Buzzing ratingBUZZING· 82%26m·2024-06-13·Science

What Makes Something Memorable (or Forgettable?) with Wilma Bainbridge

Big Brains · 143

There is a science to what we remember and what we don't. For instance, why do we remember certain pieces of artwork, some brands’ logos, or even people's faces? University of Chicago psychologist Wilma Bainbridge has been studying what makes things memorable for over a decade. Through her research, she has found that…

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82%
BUZZING

Active swarm energy. Strong reception, real community buzz.

Platform82%
Community82%
Platform × 0.6 + Community × 0.4
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