SCOUT· 52%1h 44m·2026-10-07·ComedyMike Cessario: CEO Of Liquid Death Gives Marketing Masterclass
Mike Cessario is the founder and CEO of Liquid Death, the beverage company he built by combining canned water with an aggressive, irreverent marketing style inspired by punk, metal, and comedy. Under his leadership, Liquid Death grew from a niche water brand into a major beverage company known for its distinctive…
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What people are saying
“Since I left Los Angeles in 2020 I now have filtered well water that's better than any water I've ever tasted on Earth. I've always felt foolish paying for bottled water let alone fancy schmancy water in a can.”
“"People are stupid, here's how I exploit them"”
“Well, yeah, put a skull on the can because people like skulls. Makes em feel badass, therefore it sells.”
“We need more brands that don’t GAF 😅 Keep it real”
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