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A Bit of Optimism — The Ultimate Infinite-Minded CEO with Trek Bicycle CEO John Burke
Not scored yet24m·2024-05-28·Business

The Ultimate Infinite-Minded CEO with Trek Bicycle CEO John Burke

A Bit of Optimism · 129

The jump from $250 million to $2 billion in revenue doesn't happen overnight. Over 25 years, John Burke transformed Trek Bikes into a global powerhouse — one mom-and-pop bike store at a time. The key to John's success is simple but powerful. Create value for others first, and you too shall be rewarded. John and I…

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