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99% Invisible — It’s a Small Aisle After All
Not scored yet36m·2022-04-26·Arts Culture

It’s a Small Aisle After All

99% Invisible · 488

If you’ve ever been to a supermarket in the US, you’ve probably seen an ethnic food aisle. Maybe it was called the "international aisle," or "world foods," but it was the same idea. This is the “It’s A Small World After All” part of the shopping experience. It’s where you’ll find ramen next to coconut milk, next to…

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