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99% Invisible — 100 Objects #9: Missing Children Milk Carton
Not scored yet33m·2026-07-17·Arts Culture

100 Objects #9: Missing Children Milk Carton

99% Invisible

In 1982, a twelve-year-old paperboy, Johnny Gosch, vanished from a quiet Iowa street and sparked an unlikely campaign: the faces of missing children printed on milk cartons by the billions. Roman Mars and Annie Brown trace how a regional dairy campaign exploded into a national symbol — and how the “stranger danger”…

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