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99% Invisible — 100 Objects #22: AOL Disc
Scout ratingSCOUT· 32%34m·2026-10-30·Arts Culture

100 Objects #22: AOL Disc

99% Invisible

In 1998, the recording industry was thriving. But the company pressing more compact discs than anyone else in America wasn't a record label…it was an internet company: America Online. The AOL Disc was a marketing coup—hugely successful. It’s not an overstatement to say that it’s the campaign that introduced America to…

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