

NBA Deputy Commissioner Mark Tatum: On the Future of Sports, Sports as Entertainment, Enhancing the Audience Experience and How the NBA Engages over 2 Billion People (#67)
NBA Deputy Commissioner and Chief Operating Officer Mark Tatum shares on the future of sports, enhancing the audience experience, virtual reality, gaming and e-sports. People are interested in what their favorite athletes and teams are doing off the court as well as on. Mark shares how entertainment driven strategies…
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